Your sparring partner and change agent for business transformation

Disruptions in the marketplace create massive opportunities

Digitalization and low-cost suppliers pushing into established markets are changing the competitive landscape. The imminent re-wiring of the economy to a more sustainable, CO²-neutral system will trigger even more fundamental change. While these are massive challenges for any organization, they also offer the opportunity to position your business for success in tomorrows’ marketplace. An approach of continuous improvement will not be enough to get there. To be successful, a true business model transformation is necessary.

CEOs know exactly ..

.. where their organization needs to change. But how do you translate those ideas into strategy and then into reality? And how do you take your organization with you? A faster pace of change is necessary, driven by your management team. Your vision for the company gives direction an creates energy for the transformation.

There is never enough time for strategic thinking, because you and your team are absorbed by the day-to-day running of your business. Discussing ideas with board members and peers helps to formulate your ideas. But sparring partners who know your situation from experience and are available to help are hard to find or fully absorbed themselves.

Business transformation is my passion and field of expertise

I am not a consultant. Over the last 20 years, I have successfully managed my own P&L. My whole career was focused on sales & marketing and on building successful organizations.

The transformation from product selling to a solution business with recurring revenues was the basis for my companies’ success. We managed to redefine the game based on our own set of rules. With my passion and my experience, I am now supporting my clients to transform their business successfully.

Typical project outcomes and deliverables:

Market segmentation and market reach strategies to drive profitable growth.
Sales efficiency programs to improve sales force productivity.
Service strategies to market bundles of services in a subscription model.
Design of effective leadership structures to manage performance across the company.
Mentoring and coaching of CEO’s and management teams.

Referrals:

Markus Brun, CEO and owner MEB Group

“Urs helps us to get more traction. Thanks to his extensive experience, he recognizes short-term potential immediately. As a hands-on doer, he is realizing targeted projects with our team to put us into a better position for future success. I could hardly believe, how an external partner could impact the performance of our group of companies so effectively and in such a short time.”

Together, we design your unique business model

The objective is to redefine the playing-field and the rules of the game based on your companys’ strengths. Your value proposition will be highly differentiated. Profitability will increase and your company will be attractive for the best talent. To get there, we will rethink your business from the customers’ perspective, define a dominant market positioning and design an optimal business model to shape your organization.

Re-thinking your business from the customers’ perspective:

Putting the focus on the customer problems you solve, instead of just finding new buyers for your existing products.
Defining the market segments, in which you want to play.
Identification of the decision makers, their needs and pain points.

Defining a dominant market positioning:

Targeting the market niches, that you want to dominate.
Defining your value proposition and your offering (product, services, software) based on your strengths.
Repositioning your brand accordingly.

Designing a winning business model:

Defining effective management structures and processes.
Establishing market reach model and sales approach.

Introducing effective Performance Management:

Creating transparency about performance.
Synchronisation of objectives and priorities across the organization.
Resource allocation in planning and implementation.

I will partner with you during your business transformation

I come on board ahead of the change, I’m at your side throughout the transition and secure a successful implementation. You as the CEO will always be at the helm. I’ll be your sparring partner during the design phase and your project leader in the implementation. While we manage your current challenge together, I will develop your team, so they can continue the transformation after I leave. The transfer of my know-how starts on day one.

My offering:

Keynote speeches and innovation workshops to initiate change.
Value proposition and performance management scans of your organization.
Strategy development and deployment.
Project implementation and oversight.
Ongoing sparring with and coaching of CEOs and management teams.

My fees are transparent and fair:

The basis of my compensation is the value of the project to your business, not billed hours. Maximizing the time spent on your project is neither in your nor in my interest.
My fee is fixed before we start, based on the defined scope and objectives. There are no surprises along the way.
I’m working solo. I have full flexibility to respond to your needs. You will profit from my personal expertise in every phase of our collaboration.

If you are interested to discuss your ideas and challenges during an initial whiteboard-session, I’m looking forward to your contact.